In class this past week we devoted two periods to thinking of ideas in response for our “How Might We…?” statements. Our group is focusing on Comcast, and the first class period we focused on what Comcast might do in order to improve the customer experience by making their services more understandable and accessible to the average consumer. We came up with a lot of great ideas, but while our solutions may have made Comcast a better company, or improved service to their consumers, our solutions were not very focused on the sustainability aspect of our project.
The next class period, we refocused our efforts. We discussed how we could move into a better direction with our project, and spent some time coming up with “How Might We…?” statements that targeted sustainability more specifically. We then spent the majority of class time ideating, and met over the weekend to form our ideas into a more cohesive concept. We were able to successfully come up with a few related ideas that address both environmental and social sustainability.
During both sessions of ideating I found the exercise where we forced “bad” solutions to our “How Might We…?” statements very challenging. Challenging in a positive way — I think this activity forced us to really think outside the box. I had trouble during both Ideation sessions because I found myself screening my thoughts (through filters of feasibility and potential) before I could even write them down. I feel like I’ve been programmed to think inside the box — and so the parts of the exercise that challenged that default mode of thinking were very helpful, even though I found it a bit challenging.